___    ____  ______ ____  _   ___________  ____  
   /   |  / __ \/ ____// __ \/ | / /_  __/ __ \/ __ \ 
  / /| | / /_/ / __/  / / / /  |/ / / / / / / / /_/ / 
 / ___ |/ ____/ /___ / /_/ / /|  / / / / /_/ / ____/  
/_/  |_/_/   /_____/ \____/_/ |_/ /_/  \____/_/       

last cycle started with something stupidly simple.

dogwifhat.
a dog. with a hat.
the whole idea was already in the name.

then apeonfone defined the shift.
trading became pure mobile attention.
an ape. on a phone.
just someone staring at a screen, waiting for the candle to move.

apeonfone was the retail moment.

this is the upgrade.

apeontop.

an ape. on a laptop.

because you don't stay retail forever.
you open the clamshell.
you open the terminal.
you stop just watching the pump and you start driving it.

ape on laptop.
ape on top.

the phone got everybody in the room.
the laptop is where we stay on top.

no distraction. just locked in.

all reduced down to one image.